KingOfChristmas #11: McDonalds - re-entry, 3 appearances, 17 points
Is this the start of a run for McDonalds? Their "Reindeer Ready" theme is very imaginative. Here's 2018's first instalment.
KingOfChristmas #12: Tk Maxx - down 3, 3 appearances, 19 points
Tk Maxx have had a run of off-the-wall Christmas ads, but whilst highly original didn't really grab us. Here's 2013's "The Moment".
All together now: "It's the most... nerdy time... of the yeeeeear..."
So, this is our ninth Christmas Run-Up, and we keep track of who wins places in our annual 12 Ads Of Christmas awards. The King Of Christmas League Table orders all the brands by number of appearances and takes into account how high they were rated by us in the 12 Ads awards - a 1st place gets 1 point, 12th place gets 12 points, and the lower the points total, the better.
It's nerdy, but a stats nerd's dream ;)
It was a very active year for the big brands, let's see what's changed...
TV PICK: World's Most Scenic Railway Journey: Minute by Minute, C5, 8pm; Frankie Boyle's New World Order 2019, BBC2, 10pm; The Best of 2010-2015 Wipe with Charles Brooker, BBC2, 10.45pm
Ladies and gentlemen, your 12 Ads Of Christmas 2019:
9) John Lewis
12) Norfolk Gin
Tomorrrow, we'll give you an update on how this affects our King Of Christmas league table.
12AdsOfChristmas2019 #1: Why didn't anyone think of this before? Sainsburys struck gold with their origins of Santa Claus, and we defy you not to get goosebumps at the end of it. Astonishingly original, well-executed, and utterly festive. It had to be our #1.
12AdsOfChristmas2019 #2: Pulling on the heart-strings from all sorts of directions, Asda's ad was a few minutes of gorgeous loveliness.
Things that only happen during the week between Christmas and New Year: you find glitter inside your boxer shorts.
12AdsOfChristmas2019 #3: Amazing. Tesco marked their centenary with a glorious time-travelling romp as their delivery driver makes his final deliveries before Christmas.
TV PICK: The Repair Shop at Christmas, BBC1, 7pm; Britain's Favourite Biscuit, C5, 7.30pm; Top Gear Nepal Special, BBC2, 9pm