Christmas UK Countdown: There are 300 days until Christmas...
Giant Pigs In Blankets were fashionable during the last Christmas Run-Up, and they've been adopted in the name of St Valentine too. Introducing Marks and Spencer's "Love Sausage". Feeds two.
Marks and Spencer have released a "Love Sausage" product ahead of Valentine’s Day, and the shoppers just cannot handle it. The product is an adaptation of the roast dinner favourite, pigs in blankets. It features pork sausage...
"Valentine's Crackers"? Really?! It seems that all the greetings card events are appropriating the Christmas traditions these days.
Crackers are not just for Christmas! These cute crackers will set the scene for romance at your special meal to celebrate Valentine's Day. With heaps of hearts in romantic red and white, these pretty crackers will ensure your evening goes with a bang.
Markets Ending: London/Hyde Park Winter Wonderland, Stoke
Markets Ending: Edinburgh
Main things learned from the Christmas 2018 Run-Up:
1) There is such a thing as Giant Pigs In Blankets.
2) We can make our own by skinning our favourite sausages, shaping into giant sausage(s), wrapping in streaky bacon, and roasting for an hour or two.
Markets Ending: Lichfield
Markets Ending: Bournemouth
So that's 2018 done and dusted - not really a classic year, but a surprising turn-out from plucky minor brands. It was all a bit muted really - not just ad-wise, but also for Christmas UK. It's a very odd, scary time in the UK right now as our politicians reach some form of resolution regarding Brexit.
No matter what point of view you have, chances are you're not going to get what you want out of it. Some very scary options have been raised, and it's all a bit of a mess, really. It's difficult to work up enthusiasm for Christmas in this sort of environment.
Hopefully someone soon will make a firm decision about it all, and that things will start to settle down towards the end of 2019. A bit of stability will help everyone.
We shall see. We will, however, be back in 2019 with the Christmas press shows next summer, and of course we'll be back for the Run-Up from the 100 days point on September 16th. We'll try and keep giving you a distraction away from the national situation.
May you and your family have a Happy New Year, and a peaceful, simpler 2019.
-- Linus & Nick
Here's the full King Of Christmas league table for all those brands which have made two appearances:
1) [--] 6 31 M&S
2) [--] 5 38 Sky Cinema
3) [--] 4 19 Very.co.uk
4) [+3] 4 22 Sainsburys
5) [-1] 3 9 John Lewis
6) [-1] 3 12 Asda
7) [-1] 3 14 Aldi
8) [--] 3 18 Argos
9) [--] 3 19 TK Maxx
10) [--] 3 19 Waitrose
11) [--] 3 20 Boots
12) [--] 3 23 Matalan
13) [+10] 2 5 Barbour
14) [-1] 2 7 Cadburys
15) [+10] 2 8 KFC
16) [-2] 2 10 Debenhams
17) [-2] 2 10 Iceland
18) [+25] 2 13 McDonalds
19) [+8] 2 13 Save The Children
20) [-4] 2 13 Coca Cola
21) [+19] 2 17 Duracell
22) [-5] 2 17 House Of Fraser
23) [-5] 2 17 Morrisons
24) [-5] 2 19 DFS
KingOfChristmas #1: M&S (non-mover) - 6 appearances, 31 points
M&S have extended their lead at the top of the league table, and may maintain that through 2019 too - only Sky Cinema can overtake them next year. M&S have been placed in SIX of the eight 12 Ads Of Christmas awards so far, showing great consistency. Here's their best though - 2013's "Magic and Sparkle" fairytale ad.
KingOfChristmas #2: Sky Cinema (non-mover) - 5 appearances, 38 points
Sky's Advent Calendar advert this year was a little too dialled back for us, so they've lost ground this year. Always one to watch though - here's 2011's "Homecoming" movie mash-up ad.
KingOfChristmas #3: Very (non-mover) - 4 appearances, 19 points
Very had a misfire this year as they show signs of running out of ideas, ending up with a subtle reflection of how gifts could change someone's life. They won the 12 Ads in 2015 with this classic, though.