KingOfChristmas #4: Sainsburys (up 3) - 4 appearances, 22 points
The major movement in the league this year! Plug Boy helps Sainsburys to rise as the rest falter. Their best year was 2014, with their Christmas Truce ad.
KingOfChristmas #5: John Lewis (down 1) - 3 appearances, 9 points
Talk about lucky! Had the major labels had a better year, John Lewis would have fallen many more places. Instead, it's just the one as they coast on the back of previous successes. Here's "Monty The Penguin" from 2014.
KingOfChristmas #6: Asda (down 1) - 3 appearances, 12 points
Usually a big player, you can never really discount them. This year's misfire was unfortunate - it was a good ad, but highly derivative of Argos' recent Christmas ads. We much preferred their funky "Because It's Christmas" ad from 2015!
HAPPY NEW YEAR! Our Christmas 2018 Run-Up is ending in the traditional way: revealing who are currently leading the King Of Christmas league table.
Thank you all for following us throughout the Run-Up of 2018! Special thanks to those who sent us links, tips, nice comments, and even the odd thing for The Silver Bauble. Seeing the joy all of this brings people is what keeps us coming back for more every year.
Markets Ending: Aberdeen, Glasgow, Nottingham
TV PICK: MOTD: The 2018 World Cup Story, BBC1, 2.10pm; Raymond Briggs: Snowmen Bogeymen And Milkmen, BBC2, 9pm; The Last Leg Of The Year, C4, 9pm; Jools' Annual Hootenanny, BBC2, 11.15pm; Madness Rock Big Ben Live, BBC1, 11.35pm
That's the bottom half of the King Of Christmas league table - join us tomorrow as we show you the top half and round off 2018!
KingOfChristmas #7: Aldi (down 1) - 3 appearances, 14 points
All of the places below this were non-movers, but now we have a change. Aldi misfired this year with a third chapter in the Kevin The Carrot story. After a brilliant and original Coca-Cola truck spoof, Aldi soon returned to safer, well-trodden ground, somehow leaving behind most of the jokes too, with just whimsy remaining. Let's remind ourselves of Kevin's first episode from 2016...
KingOfChristmas #8: Argos - 3 appearances, 18 points
A rare moment of utter originality from one of our childhood brands. 2015's slide down a mountain was monumentally impressive back then. and the them has been well-used since then.
KingOfChristmas #9: TK Maxx - 3 appearances, 19 points
TK Maxx's off-the-wall adverts are brilliantly original, but are always pipped to the post. 2013's "The Moment" harked back to simpler days.