KingOfChristmas #12: Matalan - 3 appearances, 23 points
Hanging on for dear life, and lucky not to drop out of the league entirely! We're not keen on their webisodes, but 2011's snowglobe-filled ad really hit the spot.
This is our eighth Christmas, and each year we have the 12 Ads Of Christmas awards. By keeping track of the number of appearances in this chart, and awarding one point for 1st place, and 12 for 12th, we can see what the overall trend is for which brands produce the best Christmas adverts.
With the major brands dialling back or misfiring, there isn't actually much change this year as the 12 Ads Of Christmas 2018 featured lots of minor players. But let's give you an update of where we are after 2018's Run-Up...
TWO DAYS TO 2019! But we still have 2018 to round off, and that means giving you all an update on the King Of Christmas league table. Stats nerds UNITE!
TV PICK: Britain's Favourite Chocolate Bar, C5, 9pm
It was reassuring to see that even when the major brands dial back their Christmas ads, the minor players will always step up in surprising ways to take their place. Bravo to Visa, Walkers, Manchester and Duracell for making such original, wonderful adverts that will be remembered for a long time to come.
And well done Barbour, for coming up with consistently good ads based on a well-loved franchise - it would have been so easy to ruin The Snowman for everyone, especially three adverts into the run. A very respectful way of treating a much-loved classic. Contrast that with Halifax's use of Ghostbusters!
There are still two days left in the year, and we'll use them to report on the updated King Of Christmas league table - just how far will John Lewis fall, and will M&S maintain their lead? Stay tuned...
Here's the full list of winners of the 12 Ads Of Christmas 2018:
5 Currys PC World
9 Save The Children
Bubbling under: Argos, Waitrose, Asda, Tesco, Zizzi, Huawei, Vodafone, Boots, Tk Maxx and Specsavers
12AdsOfChristmas #1: Subtle. Beautiful. Original. Poignant. It was the 40th anniversary of the publication of The Snowman picture book this year.
For the past few years, Barbour have been putting out Snowman-themed ads, each one surpassing the last. This time they made a reconstruction of the whole first act, and they captured the spirit of the Snowman films precisely.
A true work of art - we found it irresistible. It had to be the winner of our 12 Ads Of Christmas 2018!
That just leaves the 12 Ads Of Christmas 2018 #1 to announce. With such a dialled back Christmas this year, and many major brands kinda opting out or downgrading their ads, it was wonderful to see a relatively minor brand step up and take the title...
12AdsOfChristmas2018 #2: Glorious. You wouldn't think that McDonalds would encourage kids to eat carrots at Christmas, but offering them free as Reindeer Food was a spark of genius. This fairytale showing the effects on Santa's reindeer was a brilliant idea.
RADIO PICK: Pick Of The Pops 1981 & 1992, Radio 2, 1pm; The Canterbury Tales - played by The Archers (1/2), Radio 4, 2.30pm
12AdsOfChristmas2018 #3: We're into the realms of the astonishing now. Apple have added a strong plot to their tearjerking Christmas ads as this one encourages you all to show off your talents. Us, we say be great at some things, crap at most things, but give everything a go, and share everything you do - there will always be an audience.
We are entering the final weekend of 2018! How are you all spending it? Us, we're going to show you the winners of the 12 Ads Of Christmas 2018!
TV PICK: Top Of The Pops New Year, BBC1, 5.10pm; Celebrity Game Night (New Series), C5, 10pm; QI XL Christmas Special, BBC2, 10.30pm