The second issue of The Silver Bauble is now out! In it you'll find out why we love July so much (and it's not just because of the Christmas In July trade shows), plus focus on the highlights of the recent press shows, as well as a movie review. We're still finding our rhythm, but we think you'll like it. Tell us what you think of it!
The Silver Bauble #2 - 15/7/18
It's the first issue of our new newsletter! "The Silver Bauble" will come out intermittently to begin with as we find its natural rhythm, but don't be surprised to see it become weekly later on in the year. In this issue, we tell you why we created Christmas UK.
The Silver Bauble - Intro
Morning all - it's six months to go! We're back on the job, and keeping an eye out for Christmas In July press events.
It's an odd time for us Christmas-watchers these days - the larger stores now have a permanent Christmas decorations section for the tourists, and festive food is now appearing throughout the year. You can even get mince pies from some places if you need that quick festive fix.
All this means is that we're going to ignore those single racks of decorations you still see dotted around the country, and we'll alert you when they grow to larger departments. We could be seeing the first of those at the end of July.
We're also looking to shake things up a little here - watch out for our newsletter, The Silver Bauble, once Christmas in July gets underway. This will be released every now and then before we go full-tilt, and will then switch to weekly once the Run-Up well and truly gets going.
In the meantime, join us as we watch the Christmas Press Shows unfold around us. We can't wait to see what everyone has in store for us this year!