Christmas 2018 Lookback
Aldi Misfires

Alas, the Aldi Christmas 2018 ad campaign was a bit flat, going for a series of fairy-tale-based ads, and somehow leaving most of the jokes out. It didn’t work for us.

The teaser truck ad was only a one-off, and the resolution to link it to their new Christmas ads was pretty much an after-thought.

Heigh ho. Google decided to focus on another Kevin, and showed how a grown-up Macaulay Culkin lives with the aid of the Google Assistant.

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