The 12 Ads Of Christmas 2018
6) Duracell (2nd appearance)
Make Your Gift Complete With Duracell

The bane of Christmas present-giving used to be plugs. Believe it or not, there was once a time when electrical goods would be sold with a bare wire coming out of the back of them, with buyers expected to wire their own plug when they get home. Nowadays it’s all about the batteries - your kid opens up the latest whizzy toy, and there’s no way to turn it on without getting some in. Duracell felt your pain, and came up with a brilliant storyline: the Duracell Bunny chases after Santa every Christmas Eve to carefully make sure that everything has batteries in. Naturally the bunny faces the same challenges as the elf. Beautiful.

5) Currys PC World (1st appearance)
The Magic Of Christmas Upgraded

It seems strange for such a household name from our childhoods to be so late in their debut entry into our 12 Ads Of Christmas, but Currys PC World (including their predecessor brands) have done just that. Although perhaps not technically true - we loved their 2010 tie-up with Star Wars where C3-PO and R2-D2 explores one of their megastores, but that pre-dated Christmas UK by one year. Ever since, they’ve relied on pricelist ads as they kept things dialled back and their eyes on the prize.

Just look at the detail packed into this ad - the premise is wonderful: a traditional Victorian Christmas, but with current technology not just in the foreground, but filling the background too. It truly is a work of art.

They followed this up with a series of virals by hiring comedian Cary Delaney to upgrade some traditional Christmas cracker jokes. They’re suitably groan-worthy too!
4) KFC (2nd appearance)
Chicken Vs Turkey

You may have noticed that high-concept ads are scoring highly with us for 2018 as the originality shines through and hits home. Here’s a great example as KFC make their second 12 Ads appearance (their first being 2013’s musical about forgiveness that went on, and on, and on, and…). It’s a beautiful setting as a chicken struts its way through a winter snowscape before facing a Christmas turkey. What would win that face-off? What else? Lovely idea, perfectly executed.

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