The 12 Ads Of Christmas 2017
This year brought us a very strong field, with a difficult heart-rending job to separate the top three. As is traditional, at the end of this we’ll also update you with the runners and riders for the King Of Christmas award as we see which brands are the most consistent year-by-year. John Lewis is looking very vulnerable...

12 - Matalan
Creating Value In Every Moment

An easy one to break us in, as Matalan takes us through the frantic festive preparations that every parent rushes through. It’s a well-trodden formula, but Matalan pulls it off well by showing us the many facets of Christmas life.

11 - Waitrose
Christmas Together

This is glorious on so many different levels. Waitrose’s advert is set in Britain’s highest pub in a blizzard, and is so beautifully shot in black-and-white. The patrons get snowed in, and then the power goes out. The great British resolve comes to the fore as they all make the best of it, naturally by cooking a large Christmas dinner together. This advert is so full of seasonal spirit that it’ll lift yours.

10 - House Of Fraser
Bring Merry Back

The bond between sisters became a mini-theme in 2017’s Christmas ads, and House Of Fraser surprised us all once more. It took us a while to get used to their spikey ads of 2015 and 2016, and the switch to a more conventional ad surprised us once more, but we soon got used to it. This is such a well edited advert, flashing back and forth throughout the lives of a pair of close sisters as they share various Christmas experiences together. Wonderfully heartwarming.

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