Christmas 2017 Lookback

Channel 4 seems to have somehow secured a deal with Coca Cola so that their channel premieres the annual appearance of the iconic trucks advert. Last year’s premiere was a little disappointing - pre-hyped on social media, but then shown very late in the evening, well beyond the bedtimes of many children. This time around, they added a bit of meat to it, and tacked-on the now-traditional Gogglebox tie-up. It works! It’s just a shame that Coca Cola didn’t bring out a new Christmas advert for 2017 to accompany it.

There’s always a bit of outrage in a Christmas Run-Up, and Greggs was one of the brands drawing the short straw with a rather funny photo which had a rather unfortunate alternative interpretation. Replacing Jesus with a sausage roll in a Nativity scene must have seemed like such a good idea at the time...

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This is a fun tradition that we’re now hooked into. All over the country, people travel to spend Christmas with their families, and are expected to sleep in all sorts of odd places as space in the house runs out. Maybe they sleep in an old bedroom, featuring ancient creepy childhood toys that watch you as you sleep. This Twitter phenomenon commiserates and celebrates your pain. The hashtag? #DuvetKnowItsChristmas.

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Everything Will Be Fine…

No matter what life throws at us, we will survive and we will embrace change. Christmas will always be Christmas, and will always be subtly different every year. The High Streets are evolving as internet shopping comes to the fore. We’ve already said goodbye to Toys R Us - their glorious 2017 advert was their final Christmas advert:

House Of Fraser and Debenhams are circling the drain as they try and save themselves. John Lewis (together with sister store Waitrose) have rebranded as the traditional stores figure out a new direction in the modern era. John Lewis might have needed this - their Christmas 2017 advert featuring Moz The Monster really didn’t hit the mark for us, and they’ve just announced that they have barely made any profits recently:

However, with the John Lewis rebrand comes a new direction in their adverts, and their relaunch advert was legendary, filled with humour and humanity. They are currently hanging onto their place in the King Of Christmas league table, but we think there’s a good chance that they could turn in an undeniably excellent Christmas advert this year. It’s still a few weeks away, but just look at this as a taste of things to come:

We’re excited for the Christmas 2018 Run-Up, and we are confident that there will be many fun surprises along the way. Stay with us and join us as we see what happens!

Christmas UK on Twitter