Kevin takes a quick nap as more desserts go on show...
...and turns a cork into an ejector seat as Aldi shows off their drinks range...
...and turns up at the party table in fancy dress...
...until finally, Kevin’s adventure ends as he discovers his purpose in life and the true meaning of Christmas.
What a ride! Kevin turned out to be such a popular mascot that Aldi rush-produced a batch of plush dolls to cash in on him, and naturally they sold out almost immediately. For us, Kevin was the big surprise hit of the Christmas Run-Up 2016, and it was a no-brainer give Aldi’s ad campaign the number one spot in our 12 Ads Of Christmas.
So with all of these surprises, how does that affect our King Of Christmas? Turn the page and find out...
Bauble Writing Guidelines
Christmas 2012 Lookback
Christmas 2013 Lookback
Christmas 2014 Lookback
Christmas 2015 Lookback
Christmas 2016 Lookback
Christmas 2017 Lookback
The 12 Ads Of Christmas 2011
The 12 Ads Of Christmas 2012
The 12 Ads Of Christmas 2013
The 12 Ads Of Christmas 2014
The 12 Ads Of Christmas 2015
The 12 Ads Of Christmas 2017
The Silver Bauble #2 - 15/7/18
The Silver Bauble #3 - 16/9/18
The Silver Bauble #4 - 30/9/18
The Silver Bauble #5 - 19/10/18
The Silver Bauble #6 - 18/11/18
The Silver Bauble #7 - 23/12/18
The Silver Bauble - Intro