Take the Advent Calendar motif, and literally turn it on its head. Sky’s dizzyingly original view of the festive staple manages to take three-dimensional clips from Hollywood blockbusters, and somehow insert them into a giant Advent Calendar so that each of the scenes juts out of each day’s doors. A great twist on a well-worn concept that was executed perfectly.

First weepie alert! The practically-annual Christmas Star Wars ad arrives courtesy of Duracell to mark the release of the Rogue One movie, and cleverly illustrates childrens’ imaginations. Set in a childrens’ hospital, inserting a couple of batteries into an R2-D2 toy opens up a world of fantasy as children play at being Star Wars rebels, safely delivering R2-D2 to its eventual destination. With sharp editing switching between the game and real life, we could watch this for hours.

This is nice. Ever wondered what your child gets up to when you stop in the street to talk to a friend? Maybe they’re staring at a Christmas window display… and it’s come alive! Bettys’ gingerbread village is populated by fun little characters getting up to mischief that only those of a certain age can see. So the next time your beloved says they thought that the display moved, maybe give it a second look?