But what do you do if you cannot arrange a projector to point towards the front of your store? Marks and Spencer went for innovative programmable nets of lights which showed imaginative animations featuring their two Christmas angel mascots. Impressive, and a refreshing change from giant video screens.
And B&Q decided to bring this closer to home, asking people to send in their videos of turning on their Christmas lights on the first Saturday of December.
They received plenty of videos, ranging from lit-up Christmas jumpers all the way up to fully decorated house fronts.
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Christmas 2012 Lookback
Christmas 2013 Lookback
Christmas 2015 Lookback
Christmas 2016 Lookback
Christmas 2017 Lookback
The 12 Ads Of Christmas 2011
The 12 Ads Of Christmas 2012
The 12 Ads Of Christmas 2013
The 12 Ads Of Christmas 2014
The 12 Ads Of Christmas 2015
The 12 Ads Of Christmas 2016
The 12 Ads Of Christmas 2017
The Silver Bauble #2 - 15/7/18
The Silver Bauble #3 - 16/9/18
The Silver Bauble #4 - 30/9/18
The Silver Bauble #5 - 19/10/18
The Silver Bauble #6 - 18/11/18
The Silver Bauble #7 - 23/12/18
The Silver Bauble - Intro
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