Not every Christmas advert was a hit, and here are two of the worst, starting with United Utilities' “Ice Wise Baby” viral.
Oh dear me... OK, once you’ve seen it, you can never forget it, but that was painful...
...and this one from M&M Direct is physically painful on the ears! OK, so our website focuses on the more commercial side of Christmas, but even this crosses a line for us with the whiney neediness and pure unrestrained (and appeased) selfishness that the characters show in these bumpers. Everything people shouldn’t be during the run-up to Christmas.
Here’s a growing trend which has caught on quite nicely - “Living Advent Calendars”, where towns and villages decorate windows throughout their hometown and open them one by one every day of December up until Christmas. Very sweet, and piles on the Christmas magic nicely.
There was a new movie starring Norwich’s favourite son towards the end of last year, and the city decided to get in on the hype for “Alpha Papa”. Their Christmas lights ceremony featured a thirty-foot sculpture of Alan Partridge’s face and came complete with eyes which fired laser beams! Well... it’s different...
London’s Oxford Street had a complete new set of lights installed this year, and whilst the globes of LED lights didn’t look too good during daytime, once the sun had set they came into their own. The sheer number of them filling the skies overhead as far as the eye could see were very impressive indeed.
Bauble Writing Guidelines
Christmas 2012 Lookback
Christmas 2014 Lookback
Christmas 2015 Lookback
Christmas 2016 Lookback
Christmas 2017 Lookback
The 12 Ads Of Christmas 2011
The 12 Ads Of Christmas 2012
The 12 Ads Of Christmas 2013
The 12 Ads Of Christmas 2014
The 12 Ads Of Christmas 2015
The 12 Ads Of Christmas 2016
The 12 Ads Of Christmas 2017
The Silver Bauble #2 - 15/7/18
The Silver Bauble #3 - 16/9/18
The Silver Bauble #4 - 30/9/18
The Silver Bauble #5 - 19/10/18
The Silver Bauble #6 - 18/11/18
The Silver Bauble #7 - 23/12/18
The Silver Bauble - Intro