HAPPY NEW YEAR! Our Christmas 2018 Run-Up is ending in the traditional way: revealing who are currently leading the King Of Christmas league table.
Thank you all for following us throughout the Run-Up of 2018! Special thanks to those who sent us links, tips, nice comments, and even the odd thing for The Silver Bauble. Seeing the joy all of this brings people is what keeps us coming back for more every year.
GOOD FILM ALERT! Miracle on 34th Street: E4 (12:20)
GOOD FILM ALERT! Miracle on 34th Street: E4 (17:45); Snow Bride: Movies 24 (11:00), Movies24+ (20:00)
GOOD FILM ALERT! Miracle on 34th Street: More4 (09:30)
Markets Ending: London/Hyde Park Winter Wonderland, Stoke
GOOD FILM ALERT! Miracle on 34th Street: More4 (10:10)
Markets Ending: Edinburgh
Main things learned from the Christmas 2018 Run-Up:
1) There is such a thing as Giant Pigs In Blankets.
2) We can make our own by skinning our favourite sausages, shaping into giant sausage(s), wrapping in streaky bacon, and roasting for an hour or two.
Markets Ending: Lichfield
GOOD FILM ALERT! The Muppets Christmas Carol: Film4 (14:50)
GOOD FILM ALERT! The Christmas Train: Christmas24 (03:00)
Markets Ending: Bournemouth
GOOD FILM ALERT! Christmas at Holly Lodge: Christmas24 (21:00)
GOOD FILM ALERT! The Christmas Train: Christmas24 (15:00); The Muppets Christmas Carol: Film4 (12:35)
So that's 2018 done and dusted - not really a classic year, but a surprising turn-out from plucky minor brands. It was all a bit muted really - not just ad-wise, but also for Christmas UK. It's a very odd, scary time in the UK right now as our politicians reach some form of resolution regarding Brexit.
No matter what point of view you have, chances are you're not going to get what you want out of it. Some very scary options have been raised, and it's all a bit of a mess, really. It's difficult to work up enthusiasm for Christmas in this sort of environment.
Hopefully someone soon will make a firm decision about it all, and that things will start to settle down towards the end of 2019. A bit of stability will help everyone.
We shall see. We will, however, be back in 2019 with the Christmas press shows next summer, and of course we'll be back for the Run-Up from the 100 days point on September 16th. We'll try and keep giving you a distraction away from the national situation.
May you and your family have a Happy New Year, and a peaceful, simpler 2019.
-- Linus & Nick
Here's the full King Of Christmas league table for all those brands which have made two appearances:
1) [--] 6 31 M&S
2) [--] 5 38 Sky Cinema
3) [--] 4 19 Very.co.uk
4) [+3] 4 22 Sainsburys
5) [-1] 3 9 John Lewis
6) [-1] 3 12 Asda
7) [-1] 3 14 Aldi
8) [--] 3 18 Argos
9) [--] 3 19 TK Maxx
10) [--] 3 19 Waitrose
11) [--] 3 20 Boots
12) [--] 3 23 Matalan
13) [+10] 2 5 Barbour
14) [-1] 2 7 Cadburys
15) [+10] 2 8 KFC
16) [-2] 2 10 Debenhams
17) [-2] 2 10 Iceland
18) [+25] 2 13 McDonalds
19) [+8] 2 13 Save The Children
20) [-4] 2 13 Coca Cola
21) [+19] 2 17 Duracell
22) [-5] 2 17 House Of Fraser
23) [-5] 2 17 Morrisons
24) [-5] 2 19 DFS
KingOfChristmas #1: M&S (non-mover) - 6 appearances, 31 points
M&S have extended their lead at the top of the league table, and may maintain that through 2019 too - only Sky Cinema can overtake them next year. M&S have been placed in SIX of the eight 12 Ads Of Christmas awards so far, showing great consistency. Here's their best though - 2013's "Magic and Sparkle" fairytale ad.