KingOfChristmas #12: Matalan - 3 appearances, 23 points
Hanging on for dear life, and lucky not to drop out of the league entirely! We're not keen on their webisodes, but 2011's snowglobe-filled ad really hit the spot.
GOOD FILM ALERT! Miracle on 34th Street: E4 (12:20)
GOOD FILM ALERT! Miracle on 34th Street: E4 (17:45); Snow Bride: Movies 24 (11:00), Movies24+ (20:00)
GOOD FILM ALERT! Miracle on 34th Street: More4 (09:30)
Markets Ending: London/Hyde Park Winter Wonderland, Stoke
GOOD FILM ALERT! Miracle on 34th Street: More4 (10:10)
Markets Ending: Edinburgh
Main things learned from the Christmas 2018 Run-Up:
1) There is such a thing as Giant Pigs In Blankets.
2) We can make our own by skinning our favourite sausages, shaping into giant sausage(s), wrapping in streaky bacon, and roasting for an hour or two.
Markets Ending: Lichfield
GOOD FILM ALERT! The Muppets Christmas Carol: Film4 (14:50)
GOOD FILM ALERT! The Christmas Train: Christmas24 (03:00)
Markets Ending: Bournemouth
GOOD FILM ALERT! Christmas at Holly Lodge: Christmas24 (21:00)
GOOD FILM ALERT! The Christmas Train: Christmas24 (15:00); The Muppets Christmas Carol: Film4 (12:35)
So that's 2018 done and dusted - not really a classic year, but a surprising turn-out from plucky minor brands. It was all a bit muted really - not just ad-wise, but also for Christmas UK. It's a very odd, scary time in the UK right now as our politicians reach some form of resolution regarding Brexit.
No matter what point of view you have, chances are you're not going to get what you want out of it. Some very scary options have been raised, and it's all a bit of a mess, really. It's difficult to work up enthusiasm for Christmas in this sort of environment.
Hopefully someone soon will make a firm decision about it all, and that things will start to settle down towards the end of 2019. A bit of stability will help everyone.
We shall see. We will, however, be back in 2019 with the Christmas press shows next summer, and of course we'll be back for the Run-Up from the 100 days point on September 16th. We'll try and keep giving you a distraction away from the national situation.
May you and your family have a Happy New Year, and a peaceful, simpler 2019.
-- Linus & Nick