KingOfXmas #4: John Lewis (non-mover, 3 appearances, 9 points)
Yes, a non-mover! John Lewis had three very good years, and with seven other brands also on three appearances, are holding onto their position by their fingertips! 2014's "Monty The Penguin" was so long ago...
KingOfXmas #5: Asda (up 4, 3 appearances, 12 points)
Asda have hit upon a winning formula, and only recently learned what made a great Christmas ad. They should be around for some years to come! Here's 2015's "Because It's Christmas".
KingOfXmas #6: Aldi (up 6, 3 appearances, 14 points)
Kevin The Carrot is working hard for Aldi! But it looks like his saga is ending this year, so what will Aldi come up with next? Back to their musicals, like their 2015 "Favourite Things" ad?
Happy New Year's Eve! Time to wind up the year, and round off another Christmas run-up.
KingOfXmas #7: Sainsburys (down 2, 3 appearances, 14 points)
We weren't exactly taken by their singalong this time around, but they are truly capable to producing some awesome ads. Here's their 2014 WW1 epic.
KingOfXmas #8: Argos (down 2, 3 appearances, 18 points)
When they're good, they're really really good, but they seem to be running out of ideas since 2015's snowboarder epic "Just Can't Wait".
KingOfXmas #9: Tk Maxx (down 2, 3 appearances, 19 points)
Satisfying improvers year-on-year, let down this year by tying their ad to a festive stunt. Here's 2013's slowmo ad "The Moment".
KingOfXmas #10: Waitrose (non-mover, 3 appearances, 19 points)
Usually very classy, but sometimes misguided (their abstinence from Christmas ads hurt them here), Waitrose can bring us a lot of joy. Here's last year's Robin journey ad.