And it was worth it. The quality was so high that even John Lewis were edged out of our 12 Ads Of Christmas 2013 - let’s see what did make the cut...
We start our countdown with this two-minute extravaganza from Baileys as they give their own twist on the Nutcracker Suite ballet as a group of girls enters a rather exclusive club and one of them deals with a couple of suitors in her own special way. Sumptuous.
Back down to a more modest minute for Boots this year as they pierce through the hoodie stereotype to produce this very sweet tale of a teenager delivering his presents around his neighbourhood.
OK, this is just silly. Very silly. Ridiculous. Who could have thought up such a thing? Come on, really. This is so wrong that it’s right: a dancing pony that moonwalks through the snowy countryside to a jingle-bell-tinged rendition of Fleetwood Mac’s “Everywhere”. The choreography and timing of the jokes is spot on, and combined with the breathtaking scenery actually makes this advert slightly addictive. A wonderful surprise.
Three even went the extra mile by staging a press release alleging that the Dancing Pony was caught up in a paternity probe due to, well, enjoying life a little more than he should have done. Three may not have won the 12 Ads Of Christmas, but they have won life in general. Well played, Three. Well played.