Apparently this is only the beginning - the department size will double in the Autumn! (H/T James Lunn)

Tuesday 4 August 2015, 7:14am

It's a great department to wallow in - go and dive in!

Tuesday 4 August 2015, 7:12am

The gifts look as wonderful as ever - and it's a welcome return of the festive palette of red, white, green and gold.

Tuesday 4 August 2015, 7:10am

It's also the season when reindeer get a little tipsy...

Tuesday 4 August 2015, 7:08am

We're now in the season where somehow, somewhere, a penguin is always watching you.

Tuesday 4 August 2015, 7:06am

Selfridges have really gone to town this year, filling up half the fourth floor.

Tuesday 4 August 2015, 7:05am

They've even commissioned their own Mr Men book: Little Miss Elfridges :)

Tuesday 4 August 2015, 7:03am

Yep, Elfridges is BACK!

Tuesday 4 August 2015, 7:01am

Today we're celebrating Christmas hitting the High Street with Selfridges opening up their Christmas Shop!

Tuesday 4 August 2015, 7:00am

Wow. Selfridges have really gone for it with this year's Christmas Shop, already taking up half the fourth floor. Pics tomorrow.

Monday 3 August 2015, 6:51pm

Christmas In July 2015 Round-up: Space NK.

Monday 3 August 2015, 7:05am

Christmas In July 2015 Round-up: Waitrose.

Monday 3 August 2015, 7:03am

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