Pics a-plenty from this write-up of Lidl's Christmas In July event!

Friday 3 July 2015, 7:03am

Christmas dinner, Waitrose style... (H/T @CharAimeeClarke)

Friday 3 July 2015, 7:01am

Here's a small taste of's Christmas line-up. (H/T @recombu)

Friday 3 July 2015, 7:00am

One of the downsides of covering Christmas In July is that there are very few full write-ups until Autumn, so we're limited to social media.

Thursday 2 July 2015, 7:07am

Christmas In July on QVC this year will be on the 24th again - here's the listings. (H/T @GroupKBroadcast)

Thursday 2 July 2015, 7:05am

Oh wow 2... M&S canapes... (H/T @darren_scott)

Thursday 2 July 2015, 7:03am

Oh wow... just look at all that M&S food... (H/T @AttitudeMag)

Thursday 2 July 2015, 7:01am

Here's some more pics from Marks and Spencer - love the brioche and Camembert centrepiece!

Thursday 2 July 2015, 7:00am

Meanwhile, Marks and Spencer have revealed that this year they'll be selling sausages made out of Brussels sprouts...

Wednesday 1 July 2015, 7:01am

Christmas In July season is underway as Lidl held theirs yesterday! (H/T @SheenAtEatInMag)

Wednesday 1 July 2015, 7:00am

GOOD FILM ALERT! The Most Wonderful Time Of The Year: Movies24+ (14:00)

Tuesday 30 June 2015, 6:18am

GOOD FILM ALERT! The Most Wonderful Time Of The Year: Movies 24 (19:00)

Monday 29 June 2015, 6:18am

Watchlist Update: We're now also watching out for the first Christmas magazine out in the shops, and looking for supermarket Christmas sections rather than just odd bits of food.

Sunday 28 June 2015, 7:06am

Watchlist Update: Famous Grouse are OUT :( Getting rid of the suave iconic ads took them out of the game. Iceland are on a Yellow Card.

Sunday 28 June 2015, 7:04am

Watchlist Update: Debenhams, Post Office, Aldi and The Range are bubbling under - one more great Christmas ad should do it.

Sunday 28 June 2015, 7:03am

Watchlist Update: Irn Bru's Snowman ad, Apple, TK Maxx and Harvey Nichols have been promoted :)

Sunday 28 June 2015, 7:01am

Christmas UK on Twitter