We especially liked the pages hanging by the Selfridges escalators as the words floated off them into the air.

Friday 24 October 2014, 7:25am

The Selfridges Christmas Story book theme continued inside as departments were trimmed with piles of books.

Friday 24 October 2014, 7:23am

The golden goose that laid the golden eggs...

Friday 24 October 2014, 7:20am

Although the more suggestive light-shows seemed a little odd right next to the entrance to Selfridges.

Friday 24 October 2014, 7:18am

We're put up tons (well, 23) pics from Selfridges as they show off their fairytale book themed displays.

Friday 24 October 2014, 7:16am

Time for the first set-piece in the Christmas 2014 run-up as Selfridges opens up their Christmas window displays.

Friday 24 October 2014, 7:14am

Now this is pretty cool: a Christmas gift card combined with augmented reality, courtesy of Primark.

Friday 24 October 2014, 7:06am

** 2014 ** Toys R Us has put up a Christmas singalong video of kids singing their classic theme song.

Friday 24 October 2014, 7:00am

Christmas UK Countdown: There are 62 days until Christmas...

Friday 24 October 2014, 6:02am

You always expect something a little bit different with Harrods, and here's a selection of their mince pie alternatives.

Thursday 23 October 2014, 8:47am

CATALOGUE WATCH: Naturally I picked up Harrods' Christmas hamper and gift catalogue whilst there!

Thursday 23 October 2014, 8:33am

It seems very odd for all of Harrods' windows to be covered up. Something is coming... :)

Thursday 23 October 2014, 8:26am

Christmas UK on Twitter